About TAQA Entertainment / New York
A young elephant, a river, and a team that refused to quit.
In 2020, as the world stood still, TAQA Entertainment faced a pivotal moment. Our roots were in music. But overnight, our entire customer base vanished. The pandemic didn't just close venues. It forced a reckoning.
From that disruption came clarity: our true mission was to cultivate global family closeness through entertainment that speaks to all generations. We didn't pivot reluctantly. We leaned in.
Enter Oli, a young elephant whose journey mirrors our own. In Oli's Congo River Run, he plays hide and seek with his family, only to lose them in the dense Congo. Driven by love and the need to reconnect, Oli overcomes every obstacle the river throws at him. His story became our story.
That first version of Oli's Congo River Run landed on Google Play and the Apple App Store with 1,500 downloads. A modest start. But a powerful proof of concept. We knew we had something real.
What followed was extraordinary. Artists, animators, programmers, and sound designers joined the team, many without the promise of pay, because they believed in what we were building. We rebuilt the game from the ground up. In 2022, Oli's Congo River Run 2 launched and the response was overwhelming.
Even when technical setbacks threatened our progress, build failures that caused the game to be removed from the Play Store for nearly a year, we persevered. With support from engineers and SBA funding, we brought Oli back stronger than ever.
Today, TAQA Entertainment is building a global community. From the U.S. to the UK, India, Bangladesh, Brazil, the Philippines, Pakistan, Africa, France and beyond. Oli's story touches hearts across every timezone and generation. Our Trans IP strategy is expanding the Oli Universe beyond gaming into books, apparel, and the experiences families share together.
We innovate where tech, culture, and storytelling meet. And we're just getting started.
Entertainment families can trust, and love.
At TAQA Entertainment, our mission is to create blockbuster experiences families can trust and enjoy together. We're redefining what it means to make world-class entertainment, combining the thrill of big-screen storytelling with values that unite, not divide.
We exist to erase the frustration families feel when searching for exciting content that's also appropriate for everyone. As parents, platforms, and regulators worldwide sound the alarm on what reaches young audiences, TAQA is built to be the answer: entertainment engineered from the ground up to meet and exceed global content-safety standards, without sacrificing a single ounce of thrill.
From our games and books to our merchandise, every TAQA creation is built to entertain, inspire, and connect generations across the globe.
The market leader in bold, imaginative family entertainment.
We endeavor to become the definitive destination for families everywhere delivering high-quality, tech-enhanced content across gaming, music, animation, and merchandise. As the digital era reshapes consumer habits, TAQA aims to be the go-to brand for safe, exciting, and meaningful experiences for children and families worldwide. We create experiences that inspire connection across generations.
From Oli's Congo River Run to The Shoppe at TAQA Entertainment, we're building a world where fun, creativity, and family-friendly values go hand in hand. Every product, every story, and every character strengthens that world.
One universe. Every format.
Most studios license a hit outward and hope the pieces hold together. We build the opposite way. Every TAQA property is written into a single narrative core, so a player becomes a reader, a reader becomes a listener, and every format sends an audience back to the others.
The front door
Console-grade polish on mobile. Our games introduce the characters and carry the world to players in 176 countries.
The deeper cut
Companion titles that extend Oli's story off the screen and into a child's hands, a classroom, or a family read-aloud.
Where we started
TAQA began as a music company. Every score, theme, and sync we produce still runs through our own studio.
The world, worn
Original streetwear from The Shoppe, designed to stand on its own rack rather than function as company merchandise.
What's next
Animation and long-form storytelling, built on characters an audience already knows by name.
Safe by design, not by retrofit.
Content safety is not a filter we apply at the end. It is a constraint we design under from the first line of the script, which is why our work clears the bar in every market we ship to.
Written clean from the start
Every story, lyric, and line of dialogue is developed in-house against a single standard. There is no version of a TAQA property that needs editing down for a family audience.
No open floodgates
Our worlds are authored, not user-generated. What a family finds inside a TAQA product is what we put there, in every session, on every device.
Built for every market
We design to the strictest content-safety expectations across the regions we distribute in, rather than to the loosest. Shipping to 176 countries leaves no room for a lowest common denominator.
Quality is part of the promise
Safe should never mean small. We hold our work to the production standard of the biggest studios in the business, because families deserve both.
What we stand for
Commitment
We make great things happen, with exceptional products, unforgettable experiences, and standards that change lives. When we love what we do and do it together, the impact is limitless.
Integrity
No smoke. No mirrors. We're real, honest, and transparent in everything we do, from business decisions to everyday interactions. Integrity is our backbone.
Generosity
Kindness is our global language. We're passionate about giving back, from local neighborhoods to communities across continents. We show up generously to create brighter futures.
Innovation
We don't play it safe. We play it bold. We're explorers, creators, and trendsetters on a mission to break barriers and invent what's next for families everywhere.
Enter the World of Oli
Join over 1.5 million players and fans who've already made the journey down the Congo River.
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